Art of hockey Privacy policy

Effective Date: May 3, 2026
Business Name: Art of Hockey LLC
Website:
Contact: [Insert Contact Email]

Art of Hockey LLC (“Art of Hockey,” “AOH,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, complete a form, purchase a service, join our mailing list, submit player information, or otherwise interact with us.

By using our website or submitting information to Art of Hockey, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, including:

• Parent or guardian name

• Player name

• Player age, birth year, level, position, team, or development goals

• Email address

• Phone number

• Mailing address, billing address, or general location

• Zip code, preferred training location, or travel radius

• Information submitted through contact forms, private training inquiries, camp or clinic registrations, waitlists, update forms, or membership forms

• Payment-related information, processed through third-party payment providers

• Video links, game film, clips, notes, or related information submitted for video analysis

• Communications you send to us by email, text, website form, or other method

We may also collect certain information automatically when you use our website, such as:

• IP address

• Browser type

• Device information

• Pages visited

• Links clicked

• General usage data

• Cookies or similar tracking technologies

2. How We Use Information

We may use the information we collect to:

• Respond to questions or inquiries

• Process registrations, purchases, memberships, or service requests

• Provide hockey training, private lessons, camps, clinics, video analysis, memberships, or related services

• Evaluate player fit, training needs, location preferences, and scheduling options

• Send updates about camps, clinics, training opportunities, lesson openings, video analysis, promotions, and other AOH offerings

• Provide customer service and administrative support

• Improve our website, services, marketing, scheduling, and communications

• Maintain records for business, accounting, tax, legal, insurance, or safety purposes

• Protect the safety, rights, and security of Art of Hockey, our participants, our coaches, and our website users

• Comply with applicable laws and regulations

3. Player and Youth Information

Art of Hockey works with youth and high school athletes. We collect player information only as needed to provide, evaluate, schedule, improve, or communicate about our services.

Because many players are minors, we ask that all forms, registrations, purchases, video submissions, and inquiries involving minors be completed by a parent or legal guardian.

Our website and services are not intended for children under 13 to submit personal information directly. If we learn that we have collected personal information directly from a child under 13 without appropriate parent or guardian consent, we will take reasonable steps to delete that information.

Parents or guardians may contact us at [Insert Contact Email] to request review, correction, or deletion of their child’s personal information, subject to any legal, safety, business, or record keeping obligations.

4. Video Analysis and Submitted Game Film

If you submit game film, video links, clips, or related notes for video analysis, we may use that information to provide coaching feedback, evaluate player development needs, prepare reports, communicate recommendations, or support ongoing services.

You are responsible for ensuring that you have the right to share any video, link, or footage submitted to Art of Hockey. Please do not submit footage that you are not authorized to share.

We do not sell submitted game film. We will not publicly post or use player video for marketing without written parent or guardian permission.

5. Marketing Emails and Text Messages

If you opt in, Art of Hockey may send emails and/or text messages about camps, clinics, small groups, private lesson openings, video analysis, memberships, promotions, location-specific opportunities, and other updates.

You may unsubscribe from marketing emails by using the unsubscribe link in the email or contacting us directly.

You may opt out of text messages at any time by replying STOP or by contacting us. Message and data rates may apply. Consent to receive marketing messages is not required to purchase services from Art of Hockey. The FCC states that consumers may opt out of texts or robocalls at any time in a reasonable manner, even if they previously gave consent.

6. Payments and Third-Party Services

Art of Hockey may use third-party providers to support our website, scheduling, forms, payments, communications, analytics, and service delivery. These may include platforms such as Squarespace, Stripe, scheduling or registration software, email marketing tools, text messaging tools, analytics providers, and similar business service providers.

When you make a payment, your payment information is processed by our payment provider. Art of Hockey does not store full credit card numbers on our own systems.

Third-party providers may collect, use, and process information according to their own privacy policies and terms. We encourage you to review those policies when using their platforms.

7. Cookies and Website Analytics

Our website may use cookies, pixels, analytics tools, or similar technologies to understand website traffic, improve user experience, support marketing, and evaluate how visitors interact with our website.

You may be able to adjust cookie settings through your browser or device. Disabling cookies may affect how some parts of the website function.

8. How We Share Information

We do not sell personal information. We may share information with:

• Coaches, staff, contractors, or service providers who help us operate Art of Hockey

• Payment processors, scheduling platforms, website providers, email or text platforms, analytics tools, and other business vendors

• Rinks, facilities, event partners, or program partners when needed to provide a service or coordinate participation

• Insurance, legal, accounting, tax, or compliance advisors

• Authorities or other parties when required by law, safety, legal process, or protection of rights

We may also share information if Art of Hockey is involved in a business transfer, such as a merger, acquisition, restructuring, or sale of assets.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to help protect the information we collect. However, no website, online platform, email system, text system, or electronic storage method is completely secure. We cannot guarantee absolute security.

Please avoid submitting sensitive personal information through general website forms unless specifically requested.

10. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain records, communicate with you, comply with legal or accounting obligations, resolve disputes, enforce agreements, support insurance or safety needs, and operate our business.

We may delete or de-identify information when it is no longer needed.

11. Your Choices and Rights

Depending on where you live, you may have certain rights regarding your personal information, such as the right to request access, correction, deletion, or information about how your data is used.

You may contact us at [Insert Contact Email] to request:

• Access to personal information we maintain about you or your child

• Correction of inaccurate information

• Deletion of certain information

• Opt-out of marketing communications

• Updates to your communication preferences

We may need to verify your identity before responding to certain requests. Some requests may be limited by legal, safety, business, tax, accounting, insurance, or contractual obligations.

12. Links to Other Websites

Our website may include links to third-party websites, platforms, payment pages, registration pages, video platforms, affiliate partners, or other services. Some links may be affiliate links, which means Art of Hockey may earn a commission or other benefit if you click a link or make a purchase through that link, at no additional cost to you.

We are not responsible for the privacy practices, content, products, services, policies, or security of third-party websites or platforms. We encourage you to review the privacy policies and terms of any third-party sites you visit.

13. Photos, Testimonials, and Marketing Use

Art of Hockey will not intentionally use a player’s name, image, likeness, testimonial, game footage, or identifiable information for public marketing without appropriate permission from the player’s parent or legal guardian, or from the individual if they are legally able to provide consent.

If you provide a testimonial, review, photo, video, or other content for marketing use, you grant Art of Hockey permission to use that content as agreed, unless you revoke that permission in writing where legally permitted.

14. Location-Based Updates

If you join an update list, we may ask for your zip code, preferred locations, or travel radius so we can send more relevant updates about camps, clinics, small groups, private lesson openings, video analysis, promotions, and other opportunities.

You may update your preferences or unsubscribe from these communications at any time.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date above. Changes are effective when posted on our website unless otherwise stated.

16. Contact Us

For questions about this Privacy Policy or how Art of Hockey handles personal information, contact us at:

Art of Hockey LLC

[Insert Contact Email]